1/6
Care/of App Navigation & IA
A dip in retention prompted a new app framework aligned with users’ mental models for subscription management.
2/6
Care/of App Reflections
Limited visibility into health progress led to a recurring reflections experience to help users interpret change over time.
3/6
Freshly Order Management Experience
Low engagement rates with future meal planning led to a new design for Freshly’s core meal planning experience.
4/6
Care/of
Design System Evolution
A strategic rebrand called for a new digital presence across the product ecosystem.
5/6
Harness Wealth Design System Foundations
Emerging products prompted foundational design work to unify and expand the product experience.
6/6
Freshly Mobile App Launch
Customer demand for more convenient meal delivery management led to the launch of Freshly’s first app.